If you also use WhatsApp Messenger and you want to know in detail about the difference between WhatsApp and WhatsApp Business Account. So definitely read the following article, in this post we have explained in detail how there is a difference between WhatsApp and WhatsApp Business Application.
Both WhatsApp and WhatsApp Business Account are applications developed by Meta Platform Inc. Both applications provide similar facilities but there are some basic differences between the two which we have explained in detail below.
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WhatsApp Vs WhatsApp Business Account
WhatsApp Messenger is mainly used for personal communication, while WhatsApp Business is used to improve small business and to increase good engagement with the customer. In WhatsApp Business, you get many features which help a lot in understanding the customer in details.
Below we have brought out the difference between WhatsApp and WhatsApp Business Account along with its complete essence in front of you.
Purpose
WhatsApp Messenger is designed for personal chat and media sharing, voice calls and video calls with your friends and family. If you want to use it, you can easily download it from Play Store and create an account.
WhatsApp Business is designed for specialist businesses to communicate professionally with customers. You can share products and use Business WhatsApp to easily understand all customer queries.
Read About – What is WhatsApp Business Account?
Business Profile
No type of business profile can be created in WhatsApp Messenger, it is made only for personal use. Here you can create a normal profile which will contain information like your DP name and bio.
WhatsApp Business user get the freedom to update some important information with the business profile. In WhatsApp Business, you can create a profile with the following types of information.
- Business Name
- Address
- Business Hours
- Website Link
- Catalog of Products and Services
- You can also get it verified for better communication.
This helps any customer to identify your business and build trust in the business.
Messaging Tools
In WhatsApp Messenger, you get to see basic messaging features which include chats, voice notes and standard media sharing. You will easily get these basic messaging features in all WhatsApp Messenger.
Through the advanced messaging tools in WhatsApp Business, you can very easily interact with your customers. Following are some of the main points that make your WhatsApp business messaging even better.
- Greeting Message – This is the first message you interact with a customer when someone messages your business.
- Away Message – This is an automated message system that interacts with customers when you are offline or in non-business hours.
- Quick Replies – Using this, you automatically share pre-set replies with the customer whenever the customer asks you a frequently asked question.
Product Catalog
There is no product catalog of any kind in WhatsApp because it is made for personal use.
You get to see your product catalog in WhatsApp Business in which you can show your product or services directly through the WhatsApp application. Inside the product catalog, you will see the option of print and picture and product name.
Analytics
Because WhatsApp is a personal messaging tool, analytics is not given in it to analyze any type of message.
In WhatsApp Business, you get to see basic analytics in which you can know the number of messages sent to the customer, messages delivered and messages read. It helps in a good effective communication through which WhatsApp shares its information with you when a message is sent.
Read About – What is WhatsApp Messenger
Verification Badge
There is no verification badge of any kind in the WhatsApp application. It is a personal messaging tool designed to interact with your friends, family and others.
In WhatsApp Business, you are given a green check mark badge for verified business which assures the customer how authentic your business is. This badge will appear on the right side of your profile name when a customer sends a WhatsApp message to your registered mobile number.
API Integration
WhatsApp does not have any kind of API access. Nor can you use API of any other services.
WhatsApp Business has UPI enables integration which works on CRM systems, chatbots, and other automation tools which work to grow big businesses. Using this, you get ease in interacting with business customers.
Broadcast Messaging
In WhatsApp Messenger, there is a facility of a list of 256 contacts for broadcasting messages, but these are basic.
In WhatsApp Business also you get to see a list of 256 contacts. But it has butter tools which make it easy for the customer to organize and segment customer lists.
Free and Paid
WhatsApp Messenger is completely free, there is no service charge or any other charge of any kind in it.
WhatsApp Business is free for small businesses, but large businesses use WhatsApp Business API may have to pay charges. Whenever you use the WhatsApp Business API, it helps in automating your WhatsApp Business account.
Availability
Both the applications WhatsApp and WhatsApp Business are available for Android, iOS and Windows. For this, you can download and install the application by going to the dedicated app store. Android users can install the application using Play Store, Apple users can use App Store, and Windows users can use Microsoft Store.
Frequently Asked Questions
Can I install and use both WhatsApp accounts on the same phone?
Yes, now both WhatsApp accounts can be used on the same phone but with separate phone numbers.
Is WhatsApp Business free?
Yes, WhatsApp Business is free for small businesses. But for large businesses, WhatsApp Business API may incur charges.
Can I migrate my WhatsApp to WhatsApp Business?
Yes, you can easily move from personal account to business account without losing chat history.
Is customer data safe in WhatsApp Business?
Yes, WhatsApp Business and WhatsApp Application use end-to-end encryption so all data is safe.
Conclusion
If you have installed WhatsApp application where you do personal communication, then you must know the difference between WhatsApp and WhatsApp Business account. Understanding the above differences, if you want to use WhatsApp application, then you must know which one will be perfect for you, WhatsApp or WhatsApp Business.
Do share this with your WhatsApp user friends and others so that they can also know the difference between the two.